Do you wake up feeling tired in the morning? Are those mornings ruined by phantom headaches, a stiff neck, and “a tingly feeling” in your fingertips? If so, you may have spent one too many sleepless nights watching MyPillow infomercials. And who can blame you? After all, they’re nearly impossible to avoid, as according to CNBC, MyPillow creator Mike Lindell has spent more than $100 million on them. But it seems to have paid off, as by 2017, MyPillow was reportedly raking in more than $300 million a year in revenue. But how much do you actually know about Lindell? It may all sound like a crazy fever dream when you learn the amazing truth about the MyPillow commercial guy. He was a crack addict Lindell founded MyPillow in 2004, but it was nearly derailed by his crack addiction. How bad was it? He told Bloomberg that in 2008, his dealer actually staged an intervention. “The one guy says, ‘Mike’s been up for fourteen days.’ He said, ‘We’re shuttin’ you off.
You’re not getting anything.'” Lindell said he eventually cleaned up his act on January 16th, 2009, when he reportedly quit all substances after one last blowout. He told CNBC, “And I said, ‘You know, God, I’m gonna wake up in the morning and never have the desire again for this.'” It worked. Amazing what a good night’s sleep can do for you! Dream come true Fittingly enough, Lindell claims the idea for MyPillow came to him in a dream.
He told CNBC, “I mean, I got up in the middle of the night, it was about two in the morning, and I had ‘MyPillow’ wrote everywhere in the kitchen and all over the house.” In a moment he vividly reenacted in a MyPillow commercial, Lindell claims one of his daughters entered the kitchen that night and found her father working. He told her. “I’ve got this idea for this pillow. It’s gonna be called MyPillow!” All his daughter apparently said was: “That’s really random,” and turned and headed back downstairs.
Sounds like a well-adjusted child. If we ever walked into the kitchen to find our father scrawling “MyPillow” all over everything, we would scream. He thinks MyPillow was an act of God After dropping out of college back in 1979, and being fired from a job at a supermarket, Lindell struggled for decades, trying everything from raising pigs to becoming a professional gambler. So it’s no wonder he credits God with both the initial idea, and for the massive success of MyPillow. He told CNBC, “I look back now and go, ‘The only way we were able to do that was divine intervention.'” Lindell has tried to pay things back in numerous way, including staging the world’s largest pillow fight at an evangelistic meeting in Minnesota. “Keep swinging at everybody! Keep swinging it! Woo! Say, ‘Jesus!'” And he also co-founded LIGHTBEAMedia, a Christian production company that offers cinematic fare such as Heaven, How I Got Here: A Night with the Thief on the Cross, which stars Stephen Baldwin as a thief who dies on a crucifix several feet away from Jesus Christ.
“I did it and it felt good. When a thief gets sloppy, a thief gets caught.” “Lord, make these pillows that people take home their prayer pillow.” Bad boss? Back in 2014, an anonymous source posted an audio clip on YouTube that allegedly featured Lindell ranting and dropping the f-bomb on several of his employees after an order of 150,000 pillows got botched. Lindell reportedly berated one employee, screaming “Don’t shake your f—ing head!” Lindell’s lawyers had the audio scrubbed from the internet, and Lindell told the Star Tribune he suspected “two former employees and relatives” with a grudge leaked the audio.
Some speculate he may have been referring to relatives of his ex-wife, Dallas Yocum, who Lindell says sent him packing with the words, “I don’t love you. I never loved you. You’re boring.” “Shipping department!!” Deceptive ads My Pillow is famous for its comfort guarantee: “My Pillow, guaranteed the most comfortable pillow you’ll ever own or your money back.” What you’ll no longer see in their advertising, though, are claims that the pillow will have a positive influence on your health, ridding you of insomnia, restless leg syndrome, migraines, snoring, sleep apnea, and fibromyalgia.
That’s because MyPillow paid a $1 million settlement in a lawsuit brought by the state of California alleging “deceptive advertising practices” for making claims they “should have known were untrue or misleading.” “They don’t care! They don’t care!” “They don’t give a rat’s ass!” Meanwhile, Truth in Advertising Executive Director Bonnie Patten sounds pretty certain Lindell did plenty wrong: “MyPillow was deceiving consumers into buying these expensive pillows thinking that it was going to help their health conditions when he had no science to back up these claims.” That wasn’t the only problem with their ads either. In January, 2017, MyPillow’s “A+” rating from the Better Business Bureau of Minnesota and North Dakota dropped to an “F.” The issue this time? An ongoing “buy one get one free” promotion where you didn’t actually get anything free. “The Bureau’s Barb Greeman says a pricing deal with no time limit is really just the product’s regular price.” “There was one other thing, too.
If you look at Walmart, if you look at Target, if you look at Amazon, you can get a MyPillow for fifty bucks.” “Right.” “If you go to their website, it’s eighty-nine.” For his part, Lindell denies there’s anything shady about his shady practices, and claims he’s being persecuted because of his relationship with Donald Trump. Speaking of which… Trump says Lindell makes a ‘great’ pillow As the expression goes, Mike Lindell and Donald Trump are as thick as thieves. According to Lindell’s website, the two first met in 2016, with Lindell telling Trump that he was a “divine appointment.” Since then, Trump has publically shilled for MyPillow in his political speeches.
“First of all he does make a great product, great pillows. I actually use them, believe it or not.” Believe it or not. .